MIP Global Trademark Forum 2021 │Overview

SPEAKERS

If you feel you have something to contribute or would like to position yourself as an expert in your field, please get in touch with Natalie Canter for in-house speaking enquiries or Melanie Petch for law firm or service provider opportunities.

Lorraine Tay

Bird & Bird

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Lorraine Tay

partner, Bird & Bird

I am the joint managing partner of Bird & Bird ATMD and head of our Intellectual Property Group in Singapore. With more than 20 years' experience, I have honed a deep familiarity with international and cross-border issues involving IP commercialisation and brand management.

I apply my legal experience and my pragmatic understanding of our clients' industry to navigate the global IP landscape and help businesses realise their commercial value.

As an effective IP adviser, I arm myself with incisive legal knowledge across various jurisdictions, coupled with a keen commercial appreciation of a client's business drivers; I get intimately involved with legal and business teams both in-house and external to map out and execute strategic IP protection and risk management initiatives, thereby bringing tangible value to clients. Keeping a 'bird's eye view' as we mandate our clients' IP rights, we are able to navigate the IP ecosystem cost effectively and purposefully, from IP creation to revenue realisation. I often lead on global matters involving international clearances, IP due diligence and audits, and multi-jurisdictional negotiations in IP disputes.

I invest in understanding each client and their needs so that, as a firm, our service offering always remains absolutely relevant and responsive. This enables us to deliver professional excellence for which we are known as a firm.

Client matters aside, I am often called upon by IP industry bodies, official organisations, and the wider IP community to weigh in on issues impacting the IP landscape. In addition, I provide training and capability development to the IP industry locally, regionally and globally, speaking regularly at events and seminars organised by the International Trademark Association (INTA), WIPO, the Intellectual Property Office of Singapore (IPOS) and the Singapore IP Academy. In recognition of my expertise, I was appointed to serve a term as an IP Adjudicator with IPOS – the first practitioner to be appointed alongside academic luminaries and senior judicial officers.

These engagements enrich and infuse my practice with policy insight, first-hand engagement with industry stakeholders, and multi-faceted perspectives as trainer, educator, facilitator and adjudicator, which in turn allow me to better advise clients.

Speaking session

Evolving your brand management strategy

Wednesday, April 14 - 09.00 - 09.50 EST

Cheryl Wang

David Yurman

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Cheryl Wang

counsel, IP & brand enforcement, David Yurman

Cheryl Wang has been in-house counsel at David Yurman since 2014. As the sole intellectual property and brand enforcement counsel at the company, she is responsible for managing all of the company’s copyrights, trademarks, and patents worldwide, which includes liaising frequently with outside and/or foreign counsel but with much more involvement in the drafting and filing process in the United States.

While her main practice area is intellectual property, her responsibilities cover a wide range of practices, including litigation and compliance. Cheryl has been a panelist at events such as Managing IP conferences and the inaugural NYC Luxury Law Summit. She has spoken regarding intellectual property, brand enforcement, fashion law, and women in IP law.

She is on the board of the New York Intellectual Property Law Association and a member of the International Trademark Association’s Anti-Counterfeiting Committee.

Speaking session

Evolving your brand management strategy

Wednesday, April 14 - 09.00 - 09.50 EST

Jessica Cardon

Quality King Distributors

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Jessica Cardon

deputy general counsel, Quality King Distributors

Jessica Elliott Cardon is Deputy General Counsel for fragrance business, Parlux Holdings, Inc., and its affiliated entity, Quality King Distributors, Inc., a wholesale distributor of pharmacy and drugstore products. Ms. Cardon previously served as the General Counsel for fashion company, Camuto Group and its house brand Vince Camuto for nearly a decade and was trademark counsel for Pitney Bowes Inc. Ms. Cardon’s brand-focused practice supports client matters pertaining to advertising and marketing issues, FTC and regulatory compliance, as well as brand protection, licensing, and merchandising. Ms. Cardon is a frequent contributor to World Trademark Review and the INTA Trademark Reporter. She started her career as an attorney in the Trademark and Copyright practice of Finnegan, Henderson, Farabow, Garrett & Dunner LLP.

Speaking session

Evolving your brand management strategy

Wednesday, April 14 - 09.00 - 09.50 EST

Allan Poulter

Bird & Bird

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Allan Poulter

partner, Bird & Bird

I am a partner in the Intellectual Property Group based in our London office. With experience in all aspects of international brand management, protection and enforcement, I focus on portfolio management, legal clearance searches, contentious registry proceedings and global branding strategies.

I have experience as a barrister, trade mark attorney, solicitor and in-house counsel, when I spent three years as a director of the world's largest branding consultancy, and have represented the owners of many of the most recognised and valuable international brands. This broad-based background enables me to have a well-rounded view when it comes to assessing issues and advising clients on commercial solutions.

Cost-effective portfolio management is a must for clients and we have developed a team structure and processes that enable us to provide a high quality, efficient and commercial offering for clients.

I oversee the management of numerous international trade mark portfolios working closely with clients to ensure their brand protection reflects and supports the commercial interest of the business. I also assist with the smooth launch of new brands and the expansion of existing brands into new territories by identifying any potential risks and devising appropriate strategies to eliminate or reduce such risks to a commercially manageable level.

Multi-jurisdictional disputes are becoming increasingly common and require careful management which we can provide through working closely with colleagues in our international offices and with carefully selected preferred firms in countries where we do not have an office.

Speaking session

Evolving your brand management strategy

Wednesday, April 14 - 09.00 - 09.50 EST

Diane Hamer

BBC

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Diane Hamer

head of business and legal affairs content & brand protection, BBC

Diane Hamer is a qualified solicitor who trained at Allens in Australia, focusing on media transactions and IP litigation. She later moved to London to work for Lovells, where she practised both contentious and non-contentious IP law. After an attachment at GlaxoSmithKline, Ms Hamer moved permanently in-house, working as the BBC’s trademark lawyer before moving to BBC Worldwide five years ago to head up its brand protection team in the business and legal affairs division of the company. Following the spin-off of production arm BBC Studios from the BBC public service in 2017, Worldwide merged with BBC Studios in April 2018. The new BBC Studios is a global media content and distribution company, embodying the best of bold British creativity and investing in quality content across premium genres, including factual, scripted and entertainment. Its profits contribute to significant financial returns that are reinvested into the BBC for the benefit of UK licence fee payers.

In her current role, Ms Hamer oversees the day-to-day management of the trademark portfolio exploited globally by BBC Studios, including brands such as Doctor Who, Top Gear, BBC Earth and various children's brands. She also manages the company's global anti-counterfeiting and anti-piracy practice. She recently gave evidence to the House of Lords subcommittee considering amendments to the groundless-threats provisions of the Trademarks Act.

Before qualifying as a solicitor Ms Hamer worked in London as a researcher on a range of independent TV productions.

Speaking session

Effectively managing your trademark and brand enforcement

Wednesday, April 14 - 12.40 - 13.30 EST

Lisa Keith

Steve Madden

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Lisa Keith

general counsel, Steve Madden

Lisa Keith is the General Counsel of Steven Madden, Ltd., where she oversees all legal matters for Steve Madden and its portfolio of brands, including Betsey Johnson, Blondo, Dolce Vita, Greats, and BB Dakota. Prior to joining Steve Madden, Lisa was a senior associate at Davis Wright Tremaine LLP, where she specialized in intellectual property law and represented clients in the fashion, technology, food and beverage and luxury goods industries.

Lisa began her legal career at Gibson, Dunn & Crutcher LLP, where she practiced in the litigation department. Lisa has written and spoken on a variety of legal topics.

Lisa earned her J.D. in 2009 from New York University School of Law and her B.A., summa cum laude, in 2006 from Brandeis University, where she was Phi Beta Kappa.

Speaking session

Evolving your brand management strategy

Wednesday, April 14 - 09.00 - 09.50 EST

Luna Zhang

Kangxin Partners

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Luna Zhang

attorney at law, senior counsel, Kangxin Partners

Ms. Zhang holds an LLM degree form EDHEC Business School and an MBA degree from ESSEC Business School in France. She started her IP practice in 2006 as an in-house legal counsel. Years later, she joined law firm and continued her career. Through her extensive experience, she has a better understanding of the needs of IP owners and fellow IP professionals.

Throughout her career, Ms. Zhang has advised international clients on a wide range of intellectual property issues, working on cases related to strategy, prosecution, and enforcement. Staying on top of the recent trends in the legal industry and elsewhere, Ms. Zhang also gained experience in the analysis and application of IP big data on IP strategy and enforcement.

Based on her knowledge and experience in the IP practice, Ms. Zhang is committed to providing proactive, insightful advice to clients on establishing ideal IP strategies as well as enforcing their IP rights.

Speaking session

Fighting those fakes and staying one step ahead of infringers

Wednesday, April 14 - 10.10 - 11.00 EST

Barış Kalayci

Gün + Partners

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Barış Kalayci

partner, Gün + Partners

To be confirmed.

Speaking session

Fighting those fakes and staying one step ahead of infringers

Wednesday, April 14 - 10.10 - 11.00 EST

Eva-Maria Strobel

Baker McKenzie

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Eva-Maria Strobel

partner, Baker McKenzie

Eva-Maria Strobel is a principal in the Firm's European IPTech Practice Group and heads the Swiss IPTech team. Legal 500, Chambers Europe, WIPR, Managing IP and WTR 1000 praise Eva-Maria Strobel as one of the leading trademark lawyers in Switzerland. Eva-Maria is admitted to the bars in Switzerland and Germany, and worked in the Firm's Frankfurt office prior to relocating to Zurich.

Speaking session

Effectively managing your trademark and brand enforcement

Wednesday, April 14 - 12.40 - 13.30 EST

Larry Rickles

Teva Pharmaceuticals

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Larry Rickles

chief trademark counsel, Teva Pharmaceuticals

Larry has been a trademark and copyright attorney for over 25 years. Since December 2015, he has been Chief Trademark Counsel at Teva Pharmaceuticals, now located in Parsippany, NJ. There, he is responsible for managing Teva’s team of trademark professionals, who handle Teva’s portfolio of over 30,000 trademarks in dozens of countries worldwide, as well as over 7,500 domain names.

Prior to Teva, Larry’s in-house experience included almost 17 years at Johnson & Johnson in New Brunswick, NJ. While at J&J, he was the trademark attorney responsible for many of J&J’s well-known brands, including TYLENOL®, MOTRIN®, and OneTouch®, as well as J&J’s pharmaceutical trademark portfolio, including REMICADE® and STELARA®. He also worked on numerous character license agreements on behalf of the BAND-AID® brand, as well as J&J’s sponsorship of the Olympics and soccer’s World Cup.

Larry has also been an outside counsel, namely, as a Member of the Intellectual Property Group of Eckert Seamans Cherin & Mellott, in Philadelphia, PA. While there, his practice focused on trademark, copyright, and unfair competition law. Prior to J&J, Larry was an associate at Fross Zelnick Lehrman & Zissu, as well as Simpson Thacher & Bartlett. He is a graduate of Harvard Law School.

Speaking session

Effectively managing your trademark and brand enforcement

Wednesday, April 14 - 12.40 - 13.30 EST

Rachel Wilkinson-Duffy

Baker McKenzie

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Rachel Wilkinson-Duffy

of counsel, Baker McKenzie

To be confirmed.

Speaking session

Effectively managing your trademark and brand enforcement

Wednesday, April 14 - 12.40 - 13.30 EST

Sharoni Finkelstein

Venable

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Sharoni Finkelstein

counsel, Venable

Sharoni Finkelstein is a trademark attorney at Venable, with a focus on the strategic development and implementation of brand protection and enforcement. Sharoni manages high-volume trademark enforcement programs from initial cease and desist letters through litigation in federal court and the Trademark Trial and Appeal Board, and represents clients in UDRP and DMCA proceedings. Sharoni also counsels clients through all stages of trademark prosecution from domestic and international clearance searches to registration, and manages global trademark portfolios including for multinational companies.

Speaking session

Learnings from leading trademark counsel

Wednesday, April 14 - 14.45 - 15.35 EST