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Global Trademark Forum 2021

April 14, virtual event | EST (Eastern Standard time)

ABOUT THIS EVENT

The MIP Global Trademark Forum will be taking place virtually on April 14.


MIP is excited to host the fifth annual Global Trademark Forum as a virtual event on April 14, 2021. The past year has meant brand protection and enforcement has been increasingly challenging.


Trademark and copyright professionals are invited to join this supportive platform to hear cost effective and efficient brand and content protection strategies and keep up to date with global trademark developments. Don't miss out on exclusive insights and advice from leading intellectual property counsel, heads of legal and private practice lawyers.
ATTENDEE PROFILE
150+ registrants
200+ REGISTRANTS ON AVERAGE
in-house
IN-HOUSE IP AUDIENCE
Industries
20+ INDUSTRIES REPRESENTED

VIRTUAL EVENT FEATURES

Brella
Much like an in-person conference, a virtual event brings together top experts and industry peers for dynamic discussions and networking. Through the use of a specially designed events platform, you can access all content and participate in Q&A’s, live polling, breakout sessions and networking groups from a desktop computer or mobile device. You can also view all sessions on demand at a time that suits you.
Virtual booth
Virtual Exhibition Hall
Meet sponsors at their virtual booths
Speaker interaction
Speaker interaction
Reach out to speakers taking part in their live Q&A after their session
Personal Programme
Personal Programme
Create your own schedule with meetings and interesting sessions
On-demand
On-demand Access
Watch at a more convenient time to suit your needs
Networking
Messaging and Video calls
Meeting someone new? Drop them a message or schedule a call
Matchmaking
AI powered matchmaking
Meet new people in the event with AI recommendations

AGENDA

Wednesday, April 14

Welcome and introduction from Managing IP

08.55-09.00 EST

Evolving your brand management strategy

09.00-09.50 EST

  • Interplay between trademarks and other types of IP for collaborative innovation protection
  • Licensing and commercialization opportunities to generate revenue and off-set costs
  • Brands in society – benefiting from social media and influencers
  • Legal issues with social media (including data privacy, GDPR, content creation and delivery)
Lorraine Tay
Lorraine Tay
partner, Bird & Bird
Cheryl Wang
Cheryl Wang
counsel, IP & brand enforcement, David Yurman
Jessica Cardon
Jessica Cardon
deputy general counsel, Quality King Distributors
Lisa Keith
Lisa Keith
general counsel, Steve Madden
Allan Poulter
Allan Poulter
partner, Bird & Bird
Networking break

09.50-10.10 EST

Fighting those fakes and staying one step ahead of infringers

10.10-11.00 EST

  • How do you mitigate counterfeiting, investigate and raid remotely?
  • Leveraging machine learning, AI and Blockchain technologies
  • Online tools for successful day-to-day practice management
  • Managing and mitigating commercial risk through strategic solutions
  • Digitalizing and automation of your trademarks using Big Data and analytics
Zoe Martin
Zoe Martin
brand protection consultant, Corsearch
Luna Zhang
Luna Zhang
attorney at law, senior counsel, Kangxin Partners
David Degen
David Degen
trademark attorney, Novartis
Barış Kalayci
Barış Kalayci
partner, Gün + Partners
Coffee break and networking

11.00-11.30 EST

Shaping public opinion – what is the role of brands to address political and social issues?

11.30-12.10 EST

This session will consider how you maintain integrity, manage and effectively align your brand alongside political and social issues. Understanding the obligation on your brand, collaborating with marketing and other departments to reflect appropriately the beliefs of consumers to ensure brand loyalty.

Monica Riva Talley
Monica Riva Talley
director, Sterne Kessler Goldstein & Fox
Mary Carragher
Mary Carragher
chief counsel – global marketing and media, Mondelez International
Lunch break and networking

12.10-12.40 EST

Effectively managing your trademark and brand enforcement

12.40-13.30 EST

  • Resolving international trademark disputes
  • When does it make sense to litigate?
  • Keeping current with legislation and policy developments
  • Where to register with increasingly cluttered global trademark registers
  • Successfully instructing foreign counsel – do’s and don’ts
Eva-Maria Strobel
Eva-Maria Strobel
partner, Baker McKenzie
Diane Hamer
Diane Hamer
head of business and legal affairs content & brand protection, BBC
Laurence Rickles
Larry Rickles
chief trademark counsel, Teva Pharmaceuticals
Rachel Wilkinson-Duffy
Rachel Wilkinson-Duffy
of counsel, Baker McKenzie
Networking break

13.30-13.45 EST

Trademark Mordernization Act

13.45-14.35 EST

Case study exploring the impact on brands, with special consideration for preliminary injunctions and addressing strategies to adapt how you manage your portfolio.

Michelle Ciotola
Michelle Ciotola
partner, Cantor Colburn
Sofya Nadgorny
Sofya Nadgorny
associate general counsel, trademarks and domain names, Warner Music Group
Stacy Steward
Stacy Stewart
associate general counsel, IP, Coty
Networking break

14.30-14.45 EST

Learnings from leading trademark counsel

14.45-15.35 EST

  • The future of trademarks – lessons learned from 2020
  • Managing brand protection in a remote world
  • Keeping relevant, reaching existing and new consumers post-pandemic
Sharoni Finkelstein
Sharoni Finkelstein
counsel, Venable (moderator)
Patrick Flaherty
Patrick Flaherty
senior managing associate general counsel of trademark, Verizon
Valerie Calloway
Valerie Calloway
senior counsel, global trademark law leader, IBM
Kristen Ruisi
Kristen Ruisi
counsel, Venable
Closing comments

15.35 EST

SPEAKERS

If you feel you have something to contribute or would like to position yourself as an expert in your field, please get in touch with Natalie Canter for in-house speaking enquiries or Melanie Petch for law firm or service provider opportunities.
Lorraine Tay
Lorraine Tay
Bird & Bird
Learn more ›
Cheryl Wang
Cheryl Wang
David Yurman
Learn more ›
Jessica Cardon
Jessica Cardon
Quality King Distributors
Learn more ›
Allan Poulter
Allan Poulter
Bird & Bird
Learn more ›
Diane Hamer
Diane Hamer
BBC
Learn more ›
Lisa Keith
Lisa Keith
Steve Madden
Learn more ›
Luna Zhang
Luna Zhang
Kangxin Partners
Learn more ›
Barıs Kalayci
Barış Kalayci
Gün + Partners
Learn more ›
Eva-Maria Strobel
Eva-Maria Strobel
Baker McKenzie
Learn more ›
Laurence Rickles
Larry Rickles
Teva Pharmaceuticals
Learn more ›
Rachel Wilkinson-Duffy
Rachel Wilkinson-Duffy
Baker McKenzie
Learn more ›
Sharoni Finkelstein
Sharoni Finkelstein
Venable
Learn more ›
Patrick Flaherty
Patrick Flaherty
Verizon
Learn more ›
Valerie Calloway
Valerie Calloway
IBM
Learn more ›
Mary Carragher
Mary Carragher
Mondelez International
Learn more ›
Zoe Martin
Zoe Martin
Corsearch
Learn more ›
Monica Riva Talley
Monica Riva Talley
Sterne Kessler Goldstein & Fox
Learn more ›
David Degen
David Degen
Novartis
Learn more ›
Kristen Ruisi
Kristen Ruisi
Venable
Learn more ›
Michelle Ciotola
Michelle Ciotola
Cantor Colburn
Learn more ›
Sofya Nadgorny
Sofya Nadgorny
Warner Music Group
Learn more ›
Stacy Stewart
Stacy Stewart
Coty
Learn more ›

REGISTRATION TYPE

IN-HOUSE COUNSEL

Access to all sessions is FREE
  • IP counsel
  • Heads of legal
  • VP/SVP

LAW FIRMS

Access to all sessions is  $250
  • Partners and of counsel
  • Associates
  • IP service providers
TESTIMONIALS
"Great speakers who were very knowledgeable on the respective topics. Will definitely recommend to others and attend in the future
"The expertise was on point and the format of panels was very interesting vs keynotes because we heard a variety of ways to address an issue

FINANCIAL AID

Managing IP will make full or partial scholarships available for lawyers and law students experiencing financial hardships. Under this policy, a financial hardship is defined as income of $50,000 or less.
Unemployed
Full scholarship
Income up to $35,000
75% discount
Income $35,000 to $50,000
50% discount
Income above $50,000
No discount
To apply for financial aid, send your request on your employer’s letterhead, stating the reason for your interest, along with a completed scanned copy of the registration form which can be found on the brochure to registrations@managingip.com . Law students are required to include a copy of their current student ID card. All requests for financial aid have to be submitted at least four weeks before the start of the conference.

SPONSORS

Baker McKenzie
Bird & Bird
Cantor Colburn
Corsearch
Gun_and_Partners
KangXin
Red Points
Sterne Kessler
Venable

MEDIA PARTNER

ICLG

CONTACT US

Programme


Email Natalie Canter
+44 (0) 207 779 8730

Sponsorship


Email Melanie Petch
+44 (0)20 7779 8836