Managing IP

4th annual

GLOBAL TRADEMARK FORUM 2020

March 10

Convene 810 Seventh Ave, New York

Agenda

We will be applying to New York State for CLE accreditation.  All attendees who sign the CLE sheet onsite will receive an email notification once credits are approved. You can earn up to 7 credits.  Any questions, please contact Leonora Lajmeri: leonora.lajmeri@euromoneyplc.com
08.30
REGISTRATION AND NETWORKING BREAKFAST

09.00

OPENING REMARKS

Speaker

Patrick Wingrove, Americas editor, Managing Intellectual Property

09.05

IP monetization and licensing strategies

 

  • Strategic partnering/consulting with your business units
  • Set boundaries and be careful with exclusivity
  • Quality control and oversight of licensees
  • US Supreme Court ruling on TM owner bankruptcy and its effect on licensees

Speakers

Kimberly Maynard, partner, trademark & brand management, and litigation groups, Frankfurt Kurnit Klein & Selz (moderator)

Oliver Herzfeld, SVP and chief legal officer, Beanstalk

Elisheva Jasie, SVP, global business services & licensing, Coty

Julianna Orgel-Eaton, assistant general counsel, Ziff Davis

09.55

When to litigate?

 

  • In-house decision making process
  • When to go beyond cease and desist letters and takedown notices
  • Establishing remedies for trademark infringement
  • Updates on recent litigation and TTAB proceedings

Speakers

Dana Justus, counsel, Sterne Kessler Goldstein & Fox (moderator)

Michael Crane, senior counsel, advertising & trademark, Choice Hotels International

Monica Riva Talley, director, Sterne Kessler Goldstein & Fox

Ksenia (KT) Takhistova, vice chair, director, legal counsel, CME Group

10.45

NETWORKING COFFEE BREAK

11.05

Focusing on communities: Responsible advertising, social media and online influencers

 

  • Properly managing influencers from contract through delivery
  • Influencers duty to disclose relationships when promoting/endorsing products
  • Privacy issues
  • War stories

Speakers

Marcella Ballard, partner, Venable (moderator)

Jessica E Cardon, deputy general counsel, Quality King Distributors

Lydia Cheuk, deputy general counsel, Away

Tim Hirsch, general counsel, CaaStle

Melissa Moriarty, assistant GC, VaynerMedia

Kristen Ruisi, counsel, Venable

12.05

Discussion at tables

12.15

Resolving international trademark issues

 

  • Strategies to effectively deal with trademark hijackers, bad faith filings, and infringement activity
  • Searches and clearances best practices
  • How to choose foreign counsel? Understanding local laws and customs
  • How do damages and injunctive relief differ around the world?

Speakers

Danny Awdeh, partner, Finnegan (moderator)

Pamela Mallari, senior counsel - chocolate, marketing properties, Mars

David Modzeleski, SVP IP & Litigation, Discovery

Larry Rickles, chief trademark counsel, Teva Pharmaceutical

Seana Smith, director - trademarks and copyrights, Regeneron Pharmaceuticals

1:05

NETWORKING LUNCH

1:55

Breakout discussions on developing effective brand protection strategies

 

These interactive 30-minute breakout discussions will provide a unique opportunity to work closely with your peers to discuss the latest brand protection strategies. Attendees get to choose 2.

 

Roundtable A: Anti-counterfeiting and law enforcement

Speaker

Kasie Brill, vice president, brand protection & strategic initiatives, US Chamber of Commerce

 

Roundtable B: Ensuring your crisis communications will protect the brand

Speaker

Ainslee Schreiber, associate general counsel, principal counsel IP, WeWork

 

Roundtable C: Dealing with e-commerce and social media platforms: enforcing rights, second-hand goods and counterfeits

Speaker

Michael LeMieux, consultant, International Chamber of Commerce BASCAP

2:55

NETWORKING COFFEE BREAK

3:10

Best practices for fighting trademark squatting in China: from filing to enforcement


  • Trademark squatting
  • Amendments of the Trademark Law
  • Growing sophistication of bad faith behaviors
  • Procedural difficulties

Speaker

Paul Ranjard, partner, Wanhuida Intellectual Property

3:30

Discussion at tables

3:40

Latest best practices from in-house trademark counsel

 

  • Becoming proactive consultants to your business/marketing teams
  • Driving efficiencies using metrics, technology and staffing
  • What to outsource and what to manage internally

Speakers

Matan Balas, former general counsel, littleBits (moderator)

Patrick Flaherty, managing associate GC - IP law and policy, Verizon Communications

Viviana Mura, formerly assistant GC, global IP, Luxottica

Nishat Ruiter, general counsel, TED Conferences

Sudipta Rao, head, global trademarks, oncology, Novartis Pharmaceuticals

4:30

FORUM ADJOURNS

Sponsors

finnegan sponsor logo
Frankfurt Kurnit sponsor logo
Sterne Kessler sponsor logo
Venable sponsor logo
Wanhuida sponsor logo

Exhibitor

Corsearch sponsor logo